Brand Concept
'' WE STAND BY OUR DESIGN AS OUR IDENTITY, NOT OUR LABEL. ''
品牌名字传达的是:我们不是跟随着任何人或任何风格,而是在不断发展传达我们自己的美学。对于我们而言,时尚不仅仅只是美丽的衣服,更重要的是态度,对于生活的态度,衣服是我们传达态度和美学的一个载体。

这个名字还有一层意义就是“什么也不是”,不是街头潮牌也不是极简风格的大牌,就只是代表了“我们”。 品牌对我们来说并不重要, 更多的是大家能通过所设计的衣服来认识我们。时尚是什么?

这个回答也就是品牌的名字“也不是”,这个问题并没有一个准确的答案。
Conveying a message that we are not a duplicate of anyone but simply the journey of developing our own aesthetions meanwhile question the world of fashion as well as approaching design in a subversive way.
DESIGNERS INTRODUCTION
她们是两个来自不同国家的女生,陈丽珍来自于马来西亚,林育波来自中国,她们在意大利米兰相遇。

陈丽珍擅长设计打板细节,林育波善于设计各种夸张的廓形;陈丽珍将功能性的生活小细节运用在服装上,林育波在颜色的世界里游刃有余地行走;陈丽珍喜欢尝试新鲜的廓形,林育波喜爱运用大胆的色彩;陈丽珍将中性与女性化的冲突作为设计点,林育波将内心的童真转化为有趣的设计细节。

她们在米兰马兰欧尼学校攻读女装硕士期间,彼此欣赏对方设计上的特色,并不断互相学习和碰撞, “臭味相投”的她们越来越有默契。而她们在一次火车旅行中偶然看到的艺术家Alexander Girard的作品,成为了两人灵感的源泉,也成为了两人携手设计的初衷。
It all started when they were on a train in Italy, going to Rapallo for a getaway.They decided to collaborate over the summer for a collection and it snowballed into the start of their brand label.

The duo, Tan Li Chen from Malaysia, and Lin Yu Bo from China, met during their master fashion design program in Istituto Marangoni in Milan. Their style of design attracts each other.

They have the similarities and the contradictions that goes harmoniously with each other that allowed them to grow and mature their work.